Crystal IS defines innovation and cutting edge, so when their brand identity felt tired and lagging, they came to us to bring it up to speed with the incredible work they do. Crystal IS manufactures high-performance UV (UVC) LEDs for water and surface disinfection, monitoring, and sterilization applications. In other words, they make lights that make water safe. Pretty novel stuff.
The approach: Crystal IS pushes the limits of technology, so we wanted to push their brand to the same limit, if not farther. Through a collection of pieces including the brand logo, advertisements, brochures, digital ads, packaging print collateral, trade show booths, and technical illustrations, we reinforced Crystal IS’ industry leadership, performance, and importance in shaping the future of health and wellbeing.
Trade shows are a true test of brand power and performance. We worked closely with Crystal IS to develop a space that embodied their flare for innovation and high-performing products. The space captured the attention of show attendees and engaged them in Crystal IS’ goals. We call that mission accomplished.