Luddy + Son
Luddy & Son defines the ability to create simple solutions for complex problems. Their branding needed to reflect this, so they came to us for an identity that was significant, yet simple and for marketing that was straightforward, yet stellar.
The approach: We approached the Luddy & Son identity in much the same way they approach any of their clients’ challenges — how do we make this a memorable experience and how do we keep it simple? The result was a logo showcasing movement, direction, and purpose flanked by stoic stationary and business materials that lent strength and impact.
Marketing & Signage
Luddy & Son’s brand personality is hard to miss, so we developed a suite of marketing and signage that lent that personality a microphone to be undoubtedly noticeable. Through bold, clean lines and their recognizable brand icon, we helped Luddy & Son to clearly state their intentions: “opponent-crushing interactive experiences, mind-melting management systems and interfaces so smart we could out-school a graduate student.”