Creative Direction: id29
Merit is in the business of helping organizations and their students get recognized for achievements. We in turn helped Merit get noticed with branding that showcases its reputation as renowned collaborator in advancing personalized stories of success.
The approach: Merit helps others shine so that the world takes notice. Our approach in their branding was to create an identity that clearly communicated what Merit does and how. This included logo, marketing materials, and the animation for their onboarding video.
Animation: Gunner Animation
Bright colors and interwoven shapes gave life to Merit’s platform that helps organizations share their story in media, education, and communities.