Good Behavior


Crystal IS Description goes here


Crystal IS

Creative Direction: Gunner Animation, Google
Animation: Gunner Animation

We helped design and illustrate a creative and fun way to setup your new Google Wifi device. Google didn't want a complicated and mundane on-boarding experience. Good Behavior designed unique designs and flows to help users understand what part of the sequence they were in. 


Trade Show

Crystal IS felt that the education of our existing logo and lack of other assets was not as fresh or inventive as we would have liked. Frankly, our brand direction seemed inauthentic to who we are as a company and the products we provide.

Good Behavior was able to inject a fresh, modern, dynamic feel to our brand. Their execution speaks to our technology’s disruptive nature for our market. We continually get compliments from the industry on our brand and it’s impact.

As a team of one at Crystal IS, I rely on Good Behavior to be my marketing arm. Jim is more than just a vendor. Jim is a true partner that provides consultation on all aspects of our marketing. Good Behavior continues to push us forward.

Working with Good Behavior is just awesome. Jim is not afraid to ask questions or pose alternate solutions to problems. Being a one-person team I find this perspective invaluable for my process. Jim’s commitment to us as a client, and my success as a professional, makes him a valued part of the Crystal IS team.
— Elizabeth Solarek

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